01
Discovery
Clarify the business model, audience, offer, channels, current tools, and automation goals.
Operating model
The InCore Media Automation Process
A practical operating model for moving from audience insight to content, lead capture, qualification, and long-term automation.
Detailed process
02
Offer analysis
Translate the offer into messages, proof points, objections, hooks, and conversion paths.
03
Audience segmentation
Separate target groups by intent, awareness level, language, geography, and decision role.
04
Content strategy
Create a content map for education, trust, conversion, retargeting, and sales enablement.
05
Script generation
Produce script variants that can be tested across formats and audience segments.
06
Video production
Generate, assemble, subtitle, and review videos for channel-specific publication.
07
Publishing setup
Prepare authorized posting workflows and channel-ready media outputs.
08
Lead capture
Connect forms, landing pages, tracking, UTM data, and qualification fields.
09
CRM and follow-up
Send leads into CRM stages, sales notifications, email follow-up, and human review.
10
Analytics and optimization
Review performance, improve scripts, refine audiences, and scale working workflows.
Левак од садржаја до уговора
Саобраћај -> Садржај -> Прикупљање лидова -> Квалификација -> Праћење -> Позив -> Предлог -> Пилот -> Дугорочни уговор.
01Саобраћај
02Садржај
03Прикупљање лидова
04Квалификација
05Праћење
06Позив
07Предлог
08Пилот
09Дугорочни уговор
Lead stages
New lead
The contact has submitted a form or entered through an automation source.
Contacted
Sales or operations has started follow-up.
Qualified
Need, budget, authority, timeline, and integration scope are understood.
Demo booked
A consultation or workflow review has been scheduled.
Proposal sent
The pilot or long-term automation proposal has been shared.
Pilot active
A 4-8 week test cycle is running.
Won / Lost / Nurture
The opportunity is closed, declined, or placed into long-term follow-up.